Angana P. Chatterji excavates the contemporaneous practices of Hindu majoritarianism in Uttar Pradesh surrounding the 2014 elections. This chapter elaborates on the emergent relations between Hindu cultural dominance and nationalist Hinduism that induce and deepen cultural anxiety, xenophobia, misogyny, as well as hate and violence. This chapter also details select examples of actions to discipline and terrorize religious minority/ othered subjects (including Adivasis and Dalits) undertaken by Sangh Parivar organizations in Uttar Pradesh between January 2014 and September 2018, and those resultant from the undercurrent of hate and estrangement fostered by the majoritarian culture at large. These events pertain to the Ayodhya campaign, forcible conversions to Hinduism, framing ‘love jihad’, opposing reservations and cattle slaughter, and the promotion of hate speech. The everyday and episodic targeting of vulnerable communities is supported by the deeply rooted inequities of caste, class, and hetero/ normative gender, and such targeting, the chapter argues, strengthens cultures of violence and facilitates governance through fear.