Between 1950 and 1980 the organic movement increasingly integrated with an environmental movement that emphasized a link between ecology and human health, informing a new emphasis on air pollution, water pollution, and the further protection of wildlife. In Britain, the Soil Association advanced the cause of organic farming under the leadership of Lord Bradford, Eve Balfour, and then E. F. Schumacher. In the United States, J. I. Rodale acted as a conduit for the ideas of Albert Howard. In Japan, Torizō Kurosawa and Frank S. Booth, among others, introduced organic farming into the already extensive “teikei” movement that brought farm goods directly into local cooperative organizations. These examples alone do not capture the whole global story of organic farming in this period; societies throughout the non-communist blocks often boasted individual farmers, plantations, and certainly gardeners who practiced organic protocols.