Abstract
Abstract
This chapter surveys what we know about screen stories and moral cultivation. “Cultivation analysis” is “the long-term, cumulative shaping of the audience’s perceptions, expectations, and thinking about good and bad behavior.” The assumption is that moral development is a lifelong process shaped in large part by socialization in relation to parents and peers. Nonetheless, media narratives can contribute to this development through repeated, constant, and intensive exposures. Various moral cultivation outcomes include general estimates of norm violations (e.g., mean world syndrome), moral values, moral reasoning, moral judgment, and moral sensitivity. These long-term effects are made salient by contemporary patterns of viewing, including streaming, in which liking and effect are followed by more exposure to the same shows or genres.
Publisher
Oxford University PressNew York
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