The norms and expectations of father involvement have changed rapidly within one to two generations. Socially and economically marginalized fathers are being exposed to these messages through popular culture and the media; in state welfare, child protection, and probation offices; in jails, prisons, and post-release programs; and in child support and family courts. Moreover, they are being told that it is up to them to make better choices, to get themselves together, and to be involved fathers. Based on life history interviews with 138 low-income fathers, Black and Keyes show that fathers have internalized these messages and sound determined. After all, there is social worth in fatherhood, hope for creating meaningful lives or new beginnings, the fantasy of leaving something of value behind in the world, and a stake in resisting stigmatizing labels like the deadbeat dad. Most will, however, fall short for several reasons: first, while the expectations for father involvement were increasing, state and economic support for low-income families was decreasing; second, vulnerable fathers often lack viable models to guide them; third, living in dangerous neighborhoods compromises fatherhood and leaves fathers at odds with dominant institutional narratives about being nurturing fathers; and fourth, the dark side of poverty, inscribed on bodies and minds, leaves some struggling with childhood traumas and unhealthy routines to mitigate or numb these painful developmental disruptions. Consequently, the authors assert that without transformative economic, political, and social change that would facilitate and support engaged and nurturing fatherhood, these fathers are being “set up.”