Author:
Wójcik Adrian D.,Cypryańska Marzena
Abstract
Abstract
This chapter focuses on the challenges and opportunities for climate change mitigation that arise from the COVID-19 pandemic crisis. Economic and business experts agree that the current crisis provides a unique opportunity for a large-scale green transformation. In order to restart the economy in a more progressive and green manner, it is necessary to understand the dynamics of group behavior and how social crises disrupt habitual (and often unsustainable) behaviors. How the present pandemic crisis influences individual lifestyles, attitudes, beliefs, and needs will play important roles in future green transformation. This chapter relies on principles from conservation psychology to explain (1) how social crises transform everyday behaviors, needs, and beliefs about the future; (2) how changes in everyday behaviors can be affected by social context (e.g., social norms); (3) the ways such social changes can be used to promote a more sustainable future; and (4) the mechanisms that contribute to sustaining individual behavioral changes (e.g., ecological identity, collective action). Future research ideas are offered.
Publisher
Oxford University PressNew York
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