Toxic positivity intentions: an image management approach to upward social comparison and false self-presentation

Abstract

Abstract Media users are often overwhelmed with excessive amounts of positivity on social media. While a healthy positive outlook acknowledges both the positive and negative aspects of life, a growing term in popular media referring to toxic positivity suggests users leverage positivity and avoid negativity for personal gain. Employing a two-study, multi-method design, Study 1 is framed within the impression management literature to conceptually and operationally define perceived toxic positivity intentions (TPI) through qualitative and quantitative measures. Study 2 is framed within the bandwagon and descriptive norm literature to investigate the role of perceived TPI in upward social comparisons and digital self-presentation behaviors. Results of Study 1 indicate a five-factor solution of perceived TPI on social media. Results of Study 2 suggest the relationship between (most) dimensions of perceived TPI and false social media self-presentations is significantly mediated by upward social comparison.