Beyond badhombres,mamacitas, and borders: rethinking representation ofMexicanidadin 2017 animationCoco

Abstract

AbstractThe release of Coco in 2017 came as a cultural reaffirmation for many Mexicans who have previously seen themselves represented in animation as heavily-accented maids or comedic sidekicks included to forward the narrative of the White hero. Coco brought to screen the first animated Disney feature film with a Mexican protagonist. If previous animated Latinx representation has consistently relied on the same repeated archetypes (bandidos, bad hombres, machos, the constantly pregnant Latina, etc.), Coco took a different approach: celebrating mestizaje and contradictions of Mexican identities, and embracing a culturally nuanced portrayal of Mexicanidad. We explore how exactly those contradictions and paradoxes happen, and what they mean for the affected community. We argue that Coco subverts negative, narrow stereotypes by highlighting the complexities of Mexicanidad, while simultaneously paving the way for improved Latinx representation in children’s animation.