Pitchfork’s authenticity problem: the critical reception of Vampire Weekend and Lil Wayne

Abstract

Abstract This article turns a critical eye on the arguments deployed by Pitchfork, one of the most popular music websites, when reviewing two artists: Vampire Weekend and Lil Wayne. Rhetorically analyzing the reception of these two artists is illuminating because both had indie breakouts in 2008, both release genre-spanning music, and both have had over a decade of commercial success. However, Vampire Weekend’s whiteness enables them to benefit from authenticity tropes that are unavailable to Lil Wayne. The analysis will show how Lil Wayne is essentialized as a rapper who is unauthorized to move beyond that genre. Overall, this article examines authenticity as the rhetorical move by which exclusion is constructed and highlights how assumptions about the relationship between race and performance are key to arguments about artistry.