How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking
Author:
Affiliation:
1. School of Business, Southern Connecticut State University, 501 Crescent Street, New Haven, CT 06515, USA
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/advance-article-pdf/doi/10.1093/jcr/ucy020/24650388/ucy020.pdf
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