The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire
Author:
Affiliation:
1. School of Business, Nanjing University, Nanjing, China 210093
2. College of Business, Shanghai University of Finance and Economics, Shanghai, China 200433
Funder
National Natural Science Foundation of China
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/45/4/775/26470055/ucy048.pdf
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3. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism;Bagchi;Journal of Consumer Research,2013
4. Coding and Quantifying Counterintuitiveness in Religious Concepts: Theoretical and Methodological Reflections;Barrett;Method & Theory in the Study of Religion,2008
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