And I’m feeling good: effect of emotional sweat and perfume on others’ physiology, verbal responses, and creativity

Author:

Richard Ortegón Stéphane12ORCID,Fournel Arnaud1ORCID,Carlos Olivia2,Kawabata Duncan Keith3ORCID,Hirabayashi Kazue3,Tagai Keiko3ORCID,Abriat Anne4ORCID,Bensafi Moustafa1ORCID,Race Bénédicte2,Ferdenzi Camille1ORCID

Affiliation:

1. Lyon Neuroscience Research Center, CNRS UMR5292, INSERM U1028, University Claude Bernard Lyon 1, CH Le Vinatier, Bât. 462 Neurocampus, 95 boulevard Pinel, 69675 Bron Cedex, France

2. Shiseido Europe Innovation Center, avenue du Général de Gaulle, 45150 Ormes, France

3. Shiseido Co., Ltd MIRAI Technology Institute, 1-2-11 Takashima, Nishi-ku, Yokohama-shi, Kanagawa, 220-0011, Japan

4. The Smell and Taste Lab, rue Cramer 6, Geneva 1202, Switzerland

Abstract

Abstract Emotions can be communicated in social contexts through chemosignals contained in human body odors. The transmission of positive emotions via these signals has received little interest in past research focused mainly on negative emotional transmission. Furthermore, how the use of perfumed products might modulate this transmission remains poorly understood. To investigate human positive chemical communication, we explored the autonomic, verbal, and behavioral responses of receivers exposed to body odors of donors having undergone a within-subject positive or neutral mood induction procedure. These responses were compared with those obtained after exposure to the same body odors with added fragrance. Our findings suggest that positive emotions can be transmitted through body odor. They not only induced modifications at the physiological (heart rate) and verbal levels (perceived intensity and familiarity) but also at the behavioral level, with an improved performance on creativity tasks. Perfume did not modulate the physiological effects and had a synergistic effect on the positive body odor ratings (increased perceived differences between the neutral and positive body odor).

Funder

Shiseido Co. Ltd

National Association for Research and Technology

Publisher

Oxford University Press (OUP)

Subject

Behavioral Neuroscience,Physiology (medical),Sensory Systems,Physiology

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