Affiliation:
1. School of Management, Nanjing University of Posts and Telecommunication, No. 66 Xin Mofan Road, Nanjing, China
Abstract
Abstract
The tourism destination image is an intangible value that enhances the internal and external spiritual value of the region. To improve tourist experiences and provide reference for relevant departments, we applied the GooSeeker web data crawler tool and Python data mining kit to crawl and analyze the representative online tourism community data. We conduct an empirical analysis through data from the online tourist community ‘mafengwo’. The result, based on the user-generated content data analysis of online travel community, shows that the tourists' perception of the destination image, cognitive theme and emotional experience has different effects on the tourist experience. This research offers insights into destination image cognitive theme and traveler behavior habits, which can provide guidance for platform and destination managers.
Funder
University Philosophy and Social Sciences Outstanding Innovation Team Construction Project of Jiangsu Province
Key Research Base of Philosophy and Social Sciences of the Department of Education of Jiangsu Province
Social Science Foundation of Jiangsu Province
National Natural Science Foundation of China
Publisher
Oxford University Press (OUP)
Cited by
11 articles.
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