Awareness and correlates of noticing changes to cigarette packaging design after implementation of the European Tobacco Products Directive: findings from the EUREST-PLUS ITC Europe Surveys

Author:

Kyriakos Christina N12,Driezen Pete34,Girvalaki Charis12,Hitchman Sara C5,Filippidis Filippos T67,Gravely Shannon3,Balmford James8,Nikitara Katerina2,Mons Ute9,Fernández Esteve10111213,Przewoźniak Krzysztof141516,Trofor Antigona C1718,Demjén Tibor19,Zatoński Witold1420,Tountas Yannis7,Fong Geoffrey T1321,Vardavas Constantine I12,Vardavas Constantine I,Glahn Andrea,Kyriakos Christina N,Nguyen Dominick,Nikitara Katerina,Radu-Loghin Cornel,Starchenko Polina,Tsatsakis Aristidis,Girvalaki Charis,Igoumenaki Chryssi,Papadakis Sophia,Papathanasaki Aikaterini,Tzatzarakis Manolis,Vardavas Alexander I,Bécuwe Nicolas,Deaconu Lavinia,Goudet Sophie,Hanley Christopher,Rivière Oscar,Demjén Tibor,Kiss Judit,Kovacs Anna Piroska,Fernández Esteve,Castellano Yolanda,Fu Marcela,Nogueira Sarah O,Tigova Olena,McNeill Ann,East Katherine,Hitchman Sara C,Mons Ute,Kahnert Sarah,Tountas Yannis,Behrakis Panagiotis,Filippidis Filippos T,Gratziou Christina,Katsaounou Paraskevi,Peleki Theodosia,Petroulia Ioanna,Tzavara Chara,Trofor Antigona Carmen,Eremia Marius,Lotrean Lucia,Mihaltan Florin,Rohde Gernot,Asano Tamaki,Cichon Claudia,Far Amy,Genton Céline,Jessner Melanie,Hedman Linnea,Janson Christer,Lindberg Ann,Maguire Beth,Ravara Sofia,Vaccaro Valérie,Ward Brian,Willemsen Marc,de Vries Hein,Hummel Karin,Nagelhout Gera E,Zatoński Witold A,Herbeć Aleksandra,Janik-Koncewicz Kinga,Przewoźniak Krzysztof,Zatoński Mateusz,Fong Geoffrey T,Agar Thomas K,Driezen Pete,Gravely Shannon,Quah Anne C K,Thompson Mary E,

Affiliation:

1. Laboratory of Toxicology, School of Medicine, University of Crete, Heraklion, Greece

2. European Network for Smoking and Tobacco Prevention, Brussels, Belgium

3. Department of Psychology, University of Waterloo, Waterloo, Canada

4. School of Public Health and Health Systems, University of Waterloo, Waterloo, Canada

5. Addictions Department, King's College London, London, UK

6. Department of Primary Care and Public Health, Imperial College London, London, UK

7. Center for Health Services Research, School of Medicine, National and Kapodistrian University of Athens, Athens, Greece

8. Institute of Medical Biometry and Statistics, Faculty of Medicine and Medical Center, University of Freiburg, Freiburg im Breisgau, Germany

9. Cancer Prevention Unit and WHO Collaborating Centre for Tobacco Control, German Cancer Research Center (DKFZ), Heidelberg, Germany

10. Tobacco Control Unit, Catalan Institute of Oncology (ICO), L'Hospitalet de Llobregat (Barcelona), Catalonia, Spain

11. Tobacco Control Research Group, Bellvitge Biomedical Research Institute (IDIBELL), L'Hospitalet de Llobregat, Catalonia, Spain

12. School of Medicine and Health Sciences, Bellvitge Campus, Universitat de Barcelona, L'Hospitalet de Llobregat, Catalonia, Spain

13. Consortium for Biomedical Research in Respiratory Diseases (CIBER of Respiratory Diseases, CIBERES), Madrid, Spain

14. Health Promotion Foundation, Warsaw, Poland

15. Maria Sklodowska-Curie National Research Institute of Oncology, Warsaw, Poland

16. Collegium Civitas, Warsaw, Poland

17. University of Medicine and Pharmacy ‘Grigore T. Popa’ Iasi, Iasi, Romania

18. Aer Pur Romania, Bucharest, Romania

19. Smoking or Health Hungarian Foundation, Budapest, Hungary

20. European Observatory of Health Inequalities, President Stanislaw, Wojciechowski State University of Applied Sciences, Kalisz, Poland

21. Ontario Institute for Cancer Research, Toronto, ON, Canada

Abstract

Abstract Background The European Tobacco Products Directive (TPD), which went into effect in May 2016, regulates packaging design and labelling of cigarettes and roll-your-own (RYO) tobacco. The aim of the current study was to examine whether smokers and recent quitters in six European Union (EU) countries (Germany, Greece, Hungary, Poland, Romania and Spain) reported noticing TPD-related changes to packaging, and correlates of noticing these changes. Methods Cross-sectional data from the Wave 2 of the ITC 6 European Country Survey in 2018 after implementation of the TPD. Bivariate analyses included adult smokers (n = 5597) and recent quitters (n = 412). Adjusted logistic regression analyses were restricted to the subset of current smokers (n = 5597) and conducted using SAS-callable SUDAAN. Results Over half of smokers (58.2%) and 30% of quitters noticed at least one of five types of TPD-related pack changes. Over one-quarter of all respondents noticed changes to health warnings (30.0%), standardized openings (27.7%), minimum pack unit size (27.9%), and the removal of tar, nicotine and carbon monoxide information (26.7%) on packaging. Cross-country differences were observed across all measures, with noticing all pack changes markedly lower in Spain than the other countries. Correlates of noticing specific pack changes included sociodemographic characteristics, smoking behaviours and related to packaging. Conclusions This is one of the first cross-country studies to examine the extent to which TPD changes to cigarette and RYO tobacco packaging are being noticed by smokers and recent quitters. Findings indicate that the majority of smokers noticed at least one type of pack change, but this varied across countries and sub-populations.

Funder

European Union’s Horizon 2020 Research and Innovation Programme

University of Waterloo

Canadian Institutes of Health Research

Ontario Institute for Cancer Research

Ministry of Universities and Research

Government of Catalonia

Instituto Carlos III

European Regional Development Fund

FEDER

Government of Spain

Publisher

Oxford University Press (OUP)

Subject

Public Health, Environmental and Occupational Health

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