How do economic conditions affect public opinion about climate change? Since the early days of the modern environmental movement, people have debated three main perspectives on how economic conditions impact environmental attitudes. The post-materialism perspective suggests that social and individual affluence leads to increasing concern and demands for action on climate change through long-run cultural change. A second view suggests that attitudes about climate change are shaped largely independently of economic conditions and reflect the emergence of a new environmental paradigm. A third view, associated with ecological modernization theory, suggests that attitudes about climate change are shaped in important ways by short-term economic factors, such as economic self-interest, and are likely to vary among citizens over time. While all of these perspectives have merit, we emphasize the impact of macroeconomic risk and business cycle fluctuations in shaping public attitudes toward climate change and more general aspects of environmental policy. Rising unemployment rates, for example, tend to be associated with declines in concern about environmental problems. This is a trend that is repeated across more than four decades and multiple recessions and recoveries dating back to the 1970s.
Although it is obviously a more recently recognized environmental problem, public attitudes about climate change are also affected considerably by short-run economic conditions. This fact can influence the possibilities for policy reform. Through a process of motivated reasoning, in which immediate concerns and preferences to address economic risk lead individuals to adjust other attitudes about the environment, public concerns about climate change have ebbed and flowed with the business cycle. Other economic factors—such as societal affluence, personal employment status, or income—have more limited effects on attitudes about climate change, at least in most developed countries.
The impact of economic risk on public attitudes about climate change has important implications for policy reform in democratic societies, because public support matters. While partisanship and ideology are frequently cited as explanations for fluctuating public opinion about climate change, macroeconomic risk offers a complementary explanation, which suggests that the framing and timing of environmental policy initiatives is as important as ideological acceptability. Positioning environmental actions or initiatives in better economic conditions, emphasizing immediate economic benefits, and countering unwarranted beliefs about personal costs, especially during challenging economic circumstances, should improve the prospects for efforts to address climate change.