Affiliation:
1. Psychological Sciences, Purdue University
2. Psychology, Miami University (Ohio)
3. Communication and Psychology, University of California, Los Angeles
Abstract
Abstract
This chapter describes how the cognitive revolution led to the emergence of social cognition, which has been defined in terms of five basic principles embodying emphases on cognitivism, information processing, process, generality/universality, and social issues. Each of these principles is discussed in term of its background, its influence, and its current status. The chapter concludes that, with modest alterations, these principles remain important in the early twenty-first century, both within social cognition and within the broader field of social psychology. However, the chapter also suggests that contemporary social cognition differs from its original conception. So, though social cognition lives on, and is more influential than ever, it is not the same social cognition that emerged in the 1970s.
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