Affiliation:
1. Business Administration, Eastern Connecticut State University
2. Business Administration, Haute École de Gestion de Genève, Switzerland
3. Economics and Business, Universidad Zaragoza
Abstract
Abstract
This chapter examines how the dynamics of the global wine industry have been shaped by the interrelations between the different stages of the value chain, the sector’s leading participants, and technological developments and external factors. This historical account highlights the drivers of the global transformation of the wine industry during three distinctive historical periods: from the mid-19th century to the mid-20th century, the second half of the 20th century, and the 21st century. For each of these periods, the chapter identifies significant innovation processes in areas related to (1) production, technology, and the legal and institutional framework; (2) industry organization, and the associated business strategies; (3) development of consumption; and (4) global market organization and international trade that, in conjunction, contributed to the emergence of a fully integrated global wine industry by the 21st century.
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