The authors describe a cultural psychology approach to social–personality. Extending the standard social–psychological emphasis on the importance of context, the first section considers the cultural constitution of personal experience. Engagement with cultural affordances shapes a person with associated residual tendencies that constitute a form of context in person: embodied traces of a person’s engagement with ecological structures of mind that reconstitute the person’s habitual ways of being. Extending an emphasis on importance of subjective construal, the second section considers the psychological constitution of cultural worlds. As people act on subjective interpretations, their behavior leaves traces on objective realities that constitute a form of person in context: everyday constructions of reality bearing the influence of personal activity. A cultural psychological analysis balances the traditional social psychological emphasis on the power of the situation with restored emphasis on the power of the culturally grounded person as (re)constructor of intentional worlds.