Toward an Increasingly Flourishing use of Metaphor/s in Organization Studies

Abstract

Abstract This is the introductory chapter of the book, in which the overall aim and purpose of the book are presented. The chapter outlines the introduction and use of metaphor and metaphors in the area of organization studies, offering a definition of “metaphor” along with a few types of metaphor research, especially metaphors of the field—either naturally occurring or invited—and metaphors of the researcher, as well as some distinctions between perspectives on metaphor, especially the comparison approach versus the domains-interaction approach, and conceptual metaphor theory versus metaphor-led discourse analysis. It offers some advice stemming from the contributions to the book, and presents each chapter.