A Practice Theory Perspective on Open Strategy and Innovation

Abstract

Abstract This chapter outlines the distinction between two forms of open strategy: open innovation and open strategizing. The former is concerned mostly with “content” aspects of strategy, the latter with the processes of strategy “formation.” However, the chapter also suggests theoretical common grounds between scholars researching the two; in particular, communications theory, information theory, and practice theory. The chapter concentrates on practice theory, introducing the interdependent elements of practices, praxis, and practitioners. Existing approaches to practice theory in innovation and open innovation research are reviewed. The chapter offers four guiding principles for open innovation researchers taking a practice lens. It also proposes a range of research opportunities arising from practice theory, highlighting reflexivity with regard both to the legitimization of open innovation in contemporary business and to the role of open innovation researchers in the creation, maintenance, and governance of their professional field.