Can Celebrity Endorsements Affect Political Outcomes? Evidence from the 2008 US Democratic Presidential Primary
Author:
Publisher
Oxford University Press (OUP)
Subject
Law,Organizational Behavior and Human Resource Management,Economics and Econometrics
Link
http://academic.oup.com/jleo/article-pdf/29/2/355/2710456/ewr031.pdf
Reference21 articles.
1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
2. 7. Fixed-Effects Negative Binomial Regression Models
3. Educating the Least Informed: Group Endorsements in a Grassroots Campaign
4. From obscurity to bestseller: Examining the impact of Oprah’s Book Club selections
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