Demonstrating change from a drop-in space soundscape exhibit by using graffiti walls both before and after

Abstract

Abstract. Impact evaluation in public engagement necessarily requires measuring change. However, this is extremely challenging for drop-in activities due to their very nature. We present a novel method of impact evaluation which integrates graffiti walls into the experience both before and after the main drop-in activity. The activity in question was a soundscape exhibit, where young families experienced the usually inaudible sounds of near-Earth space in an immersive and accessible way. We apply two analysis techniques to the captured before and after data – quantitative linguistics and thematic analysis. These analyses reveal significant changes in participants' responses after the activity compared to before, namely an increased diversity in language used to describe space and altered conceptions of what space is like. The results demonstrate that the soundscape was surprisingly effective at innately communicating key aspects of the underlying science simply through the act of listening. The impacts also highlight the power of sonification in stimulating public engagement, which, through reflection, can lead to altered associations, perceptions, and understanding. Therefore, we show that this novel approach to drop-in activity evaluation, using graffiti walls both before and after the activity and applying rigorous analysis to this data, has the power to capture change and, thus, have a short-term impact. We suggest that commonly used evaluation tools suitable for drop-in activities, such as graffiti walls, should be integrated both before and after the main activity in general, rather than only using them afterwards as is typically the case.