NEW MEDIA AS A MEANS OF SPREADING ETHNOCENTRISM IN THE CENTRAL EUROPEAN CONTEXT

Abstract

The paper deals with the presentation of the media system as not only a platform enabling mass social interaction but also spreading hate-speech regarding promoting the superiority of one's group (such as ethnicity, nationality, values or other). The article focuses on the topic of spreading ethnic stereotypes (e.g. those related to Jewish ethnicity). Attention is also focused on the issue of the credibility of such media content and its creators. The authors use a theoretical base to clarify several innovative possibilities brought not only technologically, but also culturally reformed “new digital age”, the so-called Web 2.0, or Web 3.0. in Central European context.