DECISION-MAKING OF DEVELOPERS IN THE IMPLEMENTATION OF RESIDENTIAL DEVELOPMENT PROJECTS IN THE CZECH REPUBLIC ENVIRONMENT

Abstract

The research was conducted with the aim of analyzing the aspects that enter into the decision-making process of developers in the field of residential construction in the Czech Republic. To ensure the representativeness of a diverse range of companies active in the real estate market, a suitable group of respondents was carefully selected. The survey provided a sufficiently representative sample, based on which the key factors influencing the decision-making in the implementation of development projects were identified. The research found that developers primarily focus on seeking profitable opportunities, and their decision-making process is predominantly aimed at achieving financial gain. In this decision-making, they also consider other factors, such as mortgage interest rates, the quality of newly built homes with an emphasis on energy efficiency, and the use of modern technologies.