Author:
MIŠÚNOVÁ HUDÁKOVÁ IVANA,SLÁVIK ŠTEFAN,MIŠÚN JURAJ
Abstract
Currently, innovations introduced in companies that are exposed to a complex business environment are a hot topic of discussion. Their growth and sustainability are intrinsically linked to innovation processes. In order for enterprises to move forward, this very issue with its emphasis on strategic sustainability in such enterprises represents, in our view, a research gap that needs to be continuously explored in greater depth. In the present paper, we focus on Slovak enterprises that are based on the development of new products in Slovakia and which are also part of a stagnant innovation environment. Attention is drawn to selected aspects influencing innovation in enterprises, which should be perceived by companies not as a burden, but as an intrinsic need for their further development and their sustainability in the long term.
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