Author:
ZAHRÁDKA JAROSLAV,MACHOVÁ VERONIKA,KUČERA JIŘÍ
Abstract
The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are located in each region and subsequently, the data is displayed using a map. The results show that the cheapest outdoor advertisement is located in the Hradec Králové region. The price of the outdoor advertisement in the Hradec Králové Region is CZK 5,204. On the contrary, the most expensive outdoor advertisement is in Prague. The price of outdoor advertising in Prague is CZK 16,567. Most outdoor advertisements are located in Prague. There are 174 outdoor advertisements in Prague. The lowest number of outdoor advertisements is in the Pardubice and Zlín regions. There are 18 outdoor advertisements in both regions. The difference between outdoor advertisements in the Pardubice and Zlín regions is in their price. While in the Zlín Region outdoor advertising costs CZK 6,466, in the Pardubice Region it costs CZK 12,333. The results are beneficial for people who are interested in outdoor advertising. They are mostly beneficial for outdoor advertising producers to know their standing compared to their competition and other regions.
Reference25 articles.
1. Batool, S., Iqball, R.: Impact of green advertising on consumer purchase behavior. International Interdisciplinary Journal of Scholarly Research. 2016, 2(1). ISSN 2412-303X.
2. Belov, A., Ramov, Y.: Approach for increasing the adaptability of digital outdoor advertising. 2020 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS). 2020, 1-5 p.
3. Bylinskiy, Z., Nam, W. Kim, et al.: Learning visual importance for graphic designs and data visualizations. 30th Annual ACM Symposium on User Interface Software and Technology. 2017, 57-69 p.
4. ČT: Ceník pro televizní vysílání reklamy v České televizi [Price list for television broadcasting of advertising on Czech Television]. Česká televize. 2021 [online]. Prague, Česká televize 2021 [cit.2021-5-20]. From: https://www.ceskateleviz e.cz/vse-o-ct/reklama/televizni-reklama
5. Dulebement, M., Moses, R.: The highway beautification act: towards improving efficiency of the federal outdoor advertising control program. Transportation Research Part A: Policy and Practice. 2018, 110, 88-106 p. ISSN 0965-8564.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献