AR and VR technologies as tools for the formation of tourist attractiveness in the discourse of the development of the territorial brand “Made on the Don”

Abstract

The current work covers the technological and marketing advantages brought by the application of augmented reality to the tourism cluster for the development of the territorial brand “Made on the Don”. Theoretical part is built on the original theoretical framework formalizing media effect of the AR technology. The article explores key concepts from the works of David Alteide and Robert Snow (1979; 1988), Marshall McLuhan (1964; 1967), Bolter and Grusin (1999), and Lefebvre (1984).