Author:
Cherkina Vera,Zatsarinnaya Elena,Goncharova Oksana,Gavrilieva Nadezhda
Abstract
The article discusses the features of the search for optimal solutions for balanced development and minimizing the negative impact on nature. According to the authors, economics and environmental protection should go hand in hand in the modern world, since modern eco-friendly technologies will allow entrepreneurs not only to preserve natural resources, but also to increase financial results and increase the level of business reputation, which will increase the degree of consumer loyalty to the products that such a company produces. Accordingly, it should be concluded that the prospects for interaction between ecology and the economy are extremely wide, their implementation will enable the modern economy to receive a significant incentive for growth and development.