Industry analysis of the competitiveness of Rostselmash as a major manufacturer of agricultural machinery

Abstract

The article discusses issues related to the industry competitiveness of Rostselmash in the context of agricultural machinery for various purposes and performance classes. As estimated indicators, the total turnover in the direction of grain and forage harvesters, market capacity, total shipments of combines, etc. are highlighted. The analysis of the mutual conditionality of grain prices, effective demand and the world's shifting grain residues is given. A significant part of the article is devoted to assessing the competitive position of Rostselmash in the domestic market and the markets of Belarus, Kazakhstan and Ukraine in the context of grain and forage harvesting equipment and combines of various performance classes. The reasons for the weakening of certain positions and the strengthening of others are analyzed. Conclusions are drawn about the prospects of strengthening positions in the competitive struggle in the designated markets. The illustrative material contains bar charts of the dynamics of the total turnover of Rostselmash grain and forage harvesters for the analyzed period, the Russian market of combine harvesters, the market share of Rostselmash, the fleet of combine harvesters of the Russian Federation, the total shipments of grain and forage harvesters Rostselmash in the Russian Federation and for export, the export of Rostselmash machinery to foreign countries.