Innovations in science popularization (in on-line legal texts)

Abstract

The article aims at analysis of popularization tactics as means of science popularization. The authors see these tactics as an innovative means of popularization of science and education development in the professional sphere. These tactics help specialists explain certain terms and concepts of a professional domain. As a research material, the authors chose on-line legal texts that are in demand for wide readership. The following tactics have been revealed: choosing sub-technical terms or spoke equivalents, using plain grammar structures and short understandable sentences, explication of professional presuppositions, quoting and referencing to the legal acts, using non-verbal elements. The authors used the National Corpus of the Russian Language for the comparison of the usage of professional terms and their spoken equivalents. The findings of the research can be used for linguistic and pragmatic simplification of legal texts (on-line and off-line), and professional texts of other professional domains. The findings of this research are essential for preparation of educational materials for higher professional institutions.