Abstract
This article considers the shaping methods in architecture and design, namely emotional design and ergo design and Kansei engineering. The essence of these shaping methods explains how these methods relate to each other and how they interact at different levels. There is a comparison of these shaping methods and an explanation why they should develop in parallel. It describes why these sciences are interpreted as human-oriented methods of object-based shaping and how they force us to rethink the human approach to the perception to familiar objects, and also describes their influence on the perception of surrounding objects by humans. Each of the presented shaping methods is considered as a new branch affecting different human life aspects. Article considers the fundamental factors of shaping methods, their relevance in the modern world, both as in the industrial and in the research worlds. Methods can be viewed collectively and separately, since each of them is functional and independent.