Ecology mediatization: strategy of biological resource management (on the example of the RNO-Alania)

Abstract

The article shows how the process of the formation of environmental mediatization concept contributes to the implementation of the bioresource management strategy. The research has been conducted in the subject of the Russian Federation, the Republic of North Ossetia-Alania. This region has been selected as rather complicated and environmentally vulnerable due to the fact that natural resource and ethno-cultural potentials pose severe challenges there. The final sample consists of 150 publications of an informational and analytical character published in the periodicals of the Republic of North Ossetia-Alania from 2017 to September 2021. These days, network information resources are considered the most effective tool of mediatizing ecology and developing a strategy for managing biological resources. However, as a result of the spontaneous approach to the formation of the RNO-Alania as an environmentally pristine region, there is an imbalance of both information coverage and coverage of environmental issues in comparison to other topics. The conducted research has made it possible to outline the parameters of the spontaneously developing network media system and highlight their main characteristics. Thus, the media image of the RNO-Alania as an environmentally friendly region nowadays basically does not meet the requirements and challenges of modern times.