Abstract
The transition from the current transportation system to intelligent mobility and the MaaS concept, through the introduction of Big Data analytics and digital innovation, is underway. Perceptions, attitudes and other internal factors often have a significant impact on the choice of human behavior in transportation. This paper discussed the characteristics of vehicle choice by type and depending on the goal of the trip. Private car drivers noted that they choose a car mainly because of accessibility, flexibility of use, safety and comfort. For public transportation passengers, safety and cost of travel were determining factors in their choice of public transportation. The main differences between trips with different goals were found for the indicators "time of a trip", "company trip", and "prestige". The results show that there is a positive perception of intellectual mobility among student youth, a tendency to switch from owning vehicles to other ways of using them and participating in MaaS schemes. It can be concluded that MaaS is positively perceived by the young generation of students. Based on the data obtained, proposals for the directions of sustainable development of urban public transport are made.