Digital technologies in managing the competitiveness of commercial real estate

Abstract

Currently, technological progress does not stand still and affects both the economy and society as a whole. The real estate market, like the economy as a whole, is subject to digital transformation: the use of new technologies is growing both in design, construction, and in real estate sales. The purpose of the study is to analyze the implementation of technologies in construction and assess the prospects for their introduction into the real estate market. To achieve this goal, the following tasks have been set: study and analysis of future technologies in construction; identification of positive aspects for the sphere from implementation; identification of barriers to implementation at the moment. Research methods include monitoring modern technologies; market research and analysis; modeling of the real estate market. The study examined the impact of innovation and technology on the real estate market. Possible prospects for the modernization of the market are considered and the given examples of innovative technologies are evaluated. The main reasons necessary for the introduction of innovations are revealed, their effect is assessed both for construction companies and for end users. The analysis of the impact of the implemented technologies on the real estate cost (construction cost) and service life is carried out. The main advantages of the introduction of technologies are highlighted, as well as the barriers to their implementation.