Multi-Criteria Decision Making with the VIKOR and SMARTER Methods for Optimal Seller Selection from Several E-Marketplaces

Abstract

Many similar products offered by several sellers in e-marketplace applications make the buyers need to be more selective when shopping. This article addresses the prioritization of the goods sellers alternatives in e-marketplace by integrating the VIKOR with the SMARTER method for the process of multi-criteria decision making (MCDM) by considering various variables as selection criteria. There are five variables of sellers in the e-marketplace that are used as selection criteria, namely: product price, number of products sold, seller score rating, number of reviews with five stars, and location distance. The SMARTER method is used to determine the criteria weight, and the VIKOR model to rank the alternative priorities according to the weighted index. The case studies are conducted on three e-marketplace in Indonesia with the most number of monthly web visitors, namely: Shopee, Tokopedia, and Bukalapak. Finally, integration of SMARTER and VIKOR method allows the buyers to get the good products at competitive prices from the optimal goods sellers in the e-marketplace.