Abstract
The purposes of this study were to (1) propose guidelines for the development of cultural tourism conservation, (2) explore the travel behavior of tourists, and (3) study the tourist demand in respect of tourism components and surrounding areas. The samples comprised 5 residents of Chinatown and 400 tourists. The mixed methods approach was chosen as the design for this study, which involves the use of both qualitative and quantitative methods. Questionnaires and interviews were used as a research tool to collect data. The statistics employed in data analysis consisted of frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA.
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