Benchmarking is a tool for the development of an industrial company

Abstract

The transformation of the industrial sector of the economy in modern conditions has actualized issues related to increasing competitiveness. This led to a strategic interest in building an innovative production landscape, the use of new management methods. It is established that the main goal of benchmarking is the continuous improvement of activities. The architecture of benchmarking is aimed at building a landscape of marketing solutions, expanding the system of interaction within the framework of strategic tasks. The author defines the directions of benchmarking application in the marketing environment. Benchmarking has a creative nature, ensures the development of production taking into account the experience of best practices. It is a tool to increase competitiveness, creates of a corporate governance system. Conducting regular benchmarking procedures based on comparative analysis forms competitive advantages, entrepreneurial culture, innovative architecture of the business model.