Data Analytics in Smart Tourism Design: A review paper

Abstract

The tourism industries today have adjusted to a rapidly shifting landscape and increased competition. "Smart tourism" is a word used to describe the present phase of tourist development that has been impacted by the advancement of information technologies and is emerging as a viable strategy for adjusting to the changing market conditions. In the age of digital revolution, big data has become increasingly important in influencing both new players in the tourism sector and how people travel throughout the world. With the use of big data, all of these businesses can forecast traveler demand, improve decision-making, manage information flows and customer interactions, and deliver top-most service more effectively and efficiently. These days, it's thought that design is essential to the success of tourist sites and enterprises. This conceptual paper synthesizes the past literature and gives an overview of how data analytics has been used in smart tourism.