Merchandise and Memorabilia: Between Art Products, Self-Image, and Musicians Existence

Abstract

This study aims to examine three merchandise of Semarang bands/musicians, namely Soegi Bornean, Pyong-pyong, and Vice Versa. The method used is a Sociology of Art approach with a focus on the production and distribution of works of art. The data of this research is the result of observations on the unique side of the merchandise production of Soegi Bornean, Pyong-pyong, and Vice Versa. The data collection method used is in-depth observation. The observation method is used to cover data related to the production and distribution of merchandise. The analytical method used in this study is to examine the extent to which merchandise has an effect on the musicians, both artistically and in terms of market advantages. The results of this study indicate that the unique merchandise of musicians has a great influence from the artistic side, sales profits, self-image, and the existence of the musician.