Oral Tradition and the Tourism Village Development

Abstract

Oral tradition as the first and the most widespread mode of human communication maintain society and their institution. Numerous studies illustrated that the oral tradition remains the dominant mode of communication in the 21 century. It shared unique characteristics across time and space. It produces a million not-written stories. A place that belongs to home for stories is interesting for the tourist. It means that more stories in the tourism village more tourists come. Therefore, this study will discuss the relation between oral tradition and tourism village development. Observation, document analysis, and depth-interview methods were used to collect data. Kandri tourism village in Semarang was the sample of the study. The results showed that Kandri tourism village has several myths, stories, and traditions taken from the oral tradition. Those traditions and stories attract more tourists to visit. Therefore, we concluded that the oral tradition and the tourism village development have a strong bond in developing their village tourism in maintaining their society, environment, and economy.