Market research for pig breeding in the Russian Federation

Abstract

The article examines the features and problems of economic activity in pig breeding. Trends in the development of the world pork market and its role in the life of the world community are evaluated. The Russian market of pork producers is analyzed, sales leaders and the efficiency of their activities are determined. According to the level of economic concentration, this market is defined as a market of perfect competition, in which large businesses are in the best economic position, and small businesses are subject to financial instability and self-liquidation. The market for pig breeding in the Sverdlovsk region is studied, as a special region of Russia, which is strategically important and has a developed scientific and industrial potential. A conclusion is made about the existence of a monopolistic competition market, in which a large producer - JSC “Pig Complex “Uralsky” operates, as well as about the exit from the market of manufacturers that cannot withstand competition. The main results of the study are to obtain information on the state of the market for pig breeding, as well as to identify the main problems and challenges faced by pig breeding organizations in the context of global changes and sanctions policy.