Analysis of the Effect of Electronic Sports (E-Sports) Management on the Implementation of the Franchise League

Abstract

This study aims to prove the significant effect of implementing a league franchise on mobile games on esports team management. Researchers also want to know the responses of esports community fans to the application of franchise leagues. This research was conducted using a qualitative method, where researchers obtained data by conducting interviews with esports team management who joined and invested in franchise leagues and competed in franchise leagues and from the esports community. The results that the authors get from this research is that the franchise league really attracts the attention of the management team to join the franchise league, where to join the franchise league requires capital to be invested. The enthusiasm of each esports team is very clear, such as the investment to join, there are no remaining slots given by the developer in organizing this franchise league. Another interesting thing is that the nominal investment invested by each team has so far increased rapidly beyond the profits earned during the league competition. The franchise league implemented in Indonesia makes the game look more exclusive and royal, where the only team that can participate in this prestigious event is the team that is included in the franchise league.