Author:
Agafonova Irina,Sysoeva Tatiana
Abstract
This paper discusses the topical issues of sustainable business development and its relevance for organizations. In today's competitive environment, businesses face unprecedented challenges, which require innovative solutions to ensure long-term success. The paper defines the concept of “sustainability” as an essential element of business management and outlines the key principles that organizations should follow to implement this concept. The authors emphasize the importance of eco friendly business practices and focus on improving the wellbeing of society as essential components of the “ESG” (Environmental, Social, and Governance) agenda. They also introduce the concept of resilience, which can help organizations create new competitive advantages in a rapidly changing business landscape. Throughout the paper, the authors provide a comprehensive overview of the current challenges and opportunities that organizations face in implementing sustainable business practices. They argue that by adopting these principles, organizations can not only ensure their own long-term viability but also contribute to a more sustainable and prosperous society. The experience of the Japanese business ecosystem, as represented by Hitachi Data Systems, can be seen as a positive and effective example of how to implement the concept of “resilience” in practice.