Organizational model of the digital agribusiness ecosystem

Abstract

The article proposes an organizational model of a platform ecosystem that forms a universal digital infrastructure in the agro-industrial complex and unites government institutions, markets and agribusiness in a single information system. Within the framework of the methodology of system economic theory, the content of the model is structured in terms of four components - organizational, infrastructural, communication, logistics and innovation, which form independent (object, environmental, process and project) subsystems. The main differences between the infrastructure industry ecosystem model and existing practices are highlighted. In organizational terms, they will be associated with a hybrid architecture of the ecosystem, where the role of the central actor and owner of the platform will be assumed by the state, which will ensure equidistance from the participants and eliminate the asymmetry of their position. The differences in the business model of the designed ecosystem are associated with the industry principle of clustering of actors (around industry value chains), the universality and complexity of the proposal, and the addition of the value proposition of ecosystem participants with complementary measures of government support.