Optimalization the Blue Economy Policy of the Tourism Sector using E-Government in the Coastal Area of Ambon Island

Abstract

This study was conducted with the objective of investigating and evaluating the optimization of the blue economy policy within the tourism sector by leveraging e-government tools in the coastal region of Ambon Island. Qualitative research employing the case study methodology was employed for this study. The results of this study have unveiled that the current level of e-government adoption in the coastal region of Ambon Island falls short of the desired standards. This is primarily attributed to two pivotal factors. Firstly, the Local Government of Ambon City, as represented by the Ambon City Tourism Agency, lacks a dedicated website, application, or dashboard for several crucial purposes. These factors encompass sharing information and knowledge with other government entities, enhancing the dissemination of information and knowledge, fostering greater citizen engagement, bolstering collaboration with the business sector, and attracting potential tourists to Ambon City. Secondly, both the Maluku Provincial Government and the Central Government have not provided adequate support or backing for these initiatives. Therefore, this research proposed that: The Ambon City Government should create an e-government platform, which can take the form of a website, platform, or tourism dashboard. This platform should be dedicated to updating and disseminating information and knowledge currently hosted on https://kemenparekraf.go.id/. Additionally, efforts should be made to simplify various elements that serve similar functions or contain similar content. The integration of visa and application issuance features from the website https://visa-online.imigration.go.id/ should be implemented to enhance the existing website https://www.indonesia.travel/id/. In addition, improvements should be made to the English language functionality of the website https://dispar.malukuprov.go.id/. Also, the Maluku Provincial Government should intensify its promotional efforts for the Beta Maluku Application.