Public Response to General Election Dissemination on social media by the Indonesian General Election Commission

Abstract

Socialization is a process of transferring knowledge through values and rules so that an individual can become a member of a group, and this knowledge transfer process can also be referred to as an ongoing learning process that impacts the formation of one's personality. Suppose the focus is on socialization by the Indonesian General Election Commission. In that case, the socialization efforts aim to form a community that understands the election process and the role of the community in the election stages. This effort is carried out by providing information containing the general election stages that are being carried out or will run. However, to what extent has the public responded to social media socialization efforts that the General Election Commission has carried out? This research will try to understand the public's response to the socialization that the General Election Commission carried out after the 2020 Simultaneous General Elections were held. The research data was obtained by conducting an online survey through online questionnaire media, distributed widely to research respondents from 16 February 2021 to 28 February 2021. The total number of research respondents reached 212 respondents from 24 provinces in Indonesia. Male respondents came to 144 people (64%), and the number of female respondents was 68 (32%). In processing data, this research uses Nvivo 12 Plus to assist researchers in processing qualitative data into more interactive data visualizations. The findings of this study indicate that the public's response to the dissemination of general elections through social media is very high; this suggests that social media has become the primary medium for the public to find information related to general elections. Furthermore, this research has also identified the tendency for the General Election Commission's social media account at the central level to provide the most information, namely the Indonesian General Election Commission. In addition, the public's assessment of account performance, the influence of socialization, and the quality of socialization have also been known. The last and no less important is the addition of public suggestions for socialization in the future.