Consumer Preference Analysis of Phalaenopsis Orchid Variety

Abstract

The majority of new Phalaenopsis orchid varieties circulating in Indonesia are still imported from abroad. To limit imports, orchid breeders was trying to produce new crossbred varieties that were needed by orchid producers and lovers in Indonesia. Before being distributed to orchid lovers, a consumer preference test was conducted to find out which orchid varieties were favored by consumers. In this regard, the aim of the study was to assess consumer preferences of Phalaenopsis orchid variety. The survey was carried out online on June 20-27, 2022, among 215 respondents from DKI Jakarta and West Java, with questionnaires distributed personally via social media links (WhatsApp). Respondent selection was done by simple randomization (simple random sampling). The Chi Square test was used to analyze the data. The results showed that there is sufficient evidence to reject H0 and accept H1. Candidate varieties of Phalaenopsis 1 (Puspita Devi Agrihorti) are preferred over other varieties. There is a considerable variation in the distribution of preferences between the candidate variety and the comparison variety of Phalaenopsis. The implication of this research was that the existence of new varieties of orchids can reduce our dependence on Phalaenopsis orchid varieties from abroad.