Educating Vegan Lifestyle on Social Media for Young Generation Healthy Life

Abstract

The purpose of this study is to describe the form of persuasive communication on Instagram content @Jakartaveganguide in educating vegan lifestyle for young generation healthy life. The research method used was qualitative approach with content analysis. The data was collected through observation at the content of Instagram account @Jakartaveganguide. The data was validated by source triangulation. The research result found that the persuasive content in Instagram account @Jakartaveganguide are information varied from vegan lifestyle, recommendation of vegan food, recipes of vegan food to events about vegan lifestyle.