Management of strategic organisational changes in Russian companies under modern economic conditions

Abstract

The sustainable development of any enterprise in today's geo-economic environment provides it with a competitive advantage in the market segments it occupies. But only those enterprises whose managers are able to adapt their business processes to the changing economic environment and promote their business with new technologies and products to the global market segments achieve competitive advantage. Adaptation to uncertainty is achieved largely through relevant and timely organisational change. In this article the authors consider two aspects of adaptation of Russian enterprises to modern economic conditions on the basis of change management. The first relates to the choice of an organizational change management model. The second to the development of a flowchart of intraorganisational staff interaction to address tactical and strategic changes in the organisation. When selecting a model of strategic change management, two options for their implementation are considered: during the implementation of a new business strategy and as a counteraction to the crisis while maintaining the existing business model. To implement the second direction of change management, a complex interfunctional interaction of enterprise personnel is considered in the decision of tactical and strategic production tasks. It is concluded that the achievement of sustainable development of Russian enterprises is ensured by applying the proposed change management algorithms, taking into account the analysis of the existing tactical and strategic objectives facing them.