The large companies’ sustainable development effect on the population adaptation to dynamic changes

Abstract

The article is devoted to the issues of how the large companies’ sustainable development helps the population to adapt to rapid changes. The novelty of the paper’s scientific approach lies in the consideration of sustainable development at the micro level as a mechanism by which the entrepreneurship social institution contributes to the population adaptation towards social and economic dynamic changes. The article proves that the sustainable development concept implementation gives an opportunity to influence positively not only this company employees’ adaptation, but also the entire population of the company location area. The article analyses the annual Sustainable Development or Corporate Social Responsibility reports of ten large Russian companies for 2021 using a typological method of Document Analysis, and identifies measures that contribute to the company employees’ adaptation, as well as the population adaptation to dynamic transformations in the economy. The article also uses the results of the author’s sociological survey conducted in Sverdlovsk region at the end of 2021 about the mechanisms of population adaptation towards dynamic socio-economic changes. The paper proposes, as recommendations, to study purposefully the population needs of assistance in adaptation in order to implement them in sustainable development policies.