Research on Clothing Rental Model under Sharing Economy

Abstract

In recent years, the emergence of various clothing rental platforms makes the clothing rental model has been well applied. Based on the premise of the rapid development of sharing economy, this paper discusses the necessity of clothing rental model in the boom of sharing economy. Based on the analysis of the investment scale, profit growth rate, operation mode and industry structure of the garment rental mode, this paper illustrates the problems of this mode in the supply side, transaction cost, health and safety and market positioning, and then puts forward the strategies to solve these problems.